What Is Content Marketing?
Content marketing is the practice of creating and sharing digital, a.k.a online, content with the purpose of achieving specific goals for your brand or business. Online content is presented in the form of blog posts, podcasts, videos, social media posts, graphics, and more!
This very article is an example of content marketing. Our team of writers, web developers, social media experts, brand strategists, and account managers work hard to establish Such N Such Media as a thoughtful leader on all things content marketing and SEO. For full transparency, the purpose of this post is to increase our credibility and gain your trust in our subject matter expertise. Those motivations and more are some of the desired outcomes of content marketing!
Other examples to note for your brand or business include:
- Establishing credibility
- Reaching New Audiences
- Gaining Consumer Trust
- Promoting a Product or Service
- Disseminating Information
- And More!
Read on to discover the real-time benefits of content marketing and how Such N Such Media can help you level up your business from the palm of your hand. Or rather, from the palm of our hands!
Why Is Content Marketing SO Important?
Content marketing is essential for the growth and longevity of your business. At Such N Such Media, we pride ourselves on providing targeted, researched content marketing solutions. Specializing primarily in home service companies, we establish meaningful, lasting relationships with our clients to identify pain points and desired outcomes, which ensure that your needs are met in three critical areas:
Growth
Growth is an achievable marketing outcome that sees your business increasing in visibility, brand authority, prominence, and recognizability in your field, market, or area of expertise. In digital marketing, growth is also a term or marketing aspect used to describe an approach that heavily relies on search engine optimization (SEO), consumer feedback, and multichannel marketing efforts. To these ends, Such N Such Media offers:
Each of these marketing efforts will help you achieve your desired growth goals.
Engagement
Engagement is typically just as it sounds: getting consumers to engage with your content. Engagement is important because it shows that your audience finds your content, well…engaging! You want your audience to interact with your content because this signals to Google and other search engines, as well as other consumers, that you offer something worth their time and attention.
Let us offer an example. When you hear that a viral video has over a million views, aren’t you more eager to see what the hype is about? This is engagement at work! Other forms of engagement include:
- Website clicks
- How long users remain on your website
- Shares
- Likes
- Comments
- Newsletter Subscriptions
- Blog clicks
- Responses to your blog posts
- Viewership Metrics
- Etc.
Leads
At the end of the day, every business wants leads. Or rather, interested customers calling, inquiring, and scheduling services. Content marketing is how you generate leads! The goal is to pique your target audience’s interest enough that they pick up the phone and call to experience your products and services for themselves.
Let Us Work For You!
At Such n Such Media, we believe that you are the hero of our story. That means that we put you first, working collaboratively on your behalf to achieve your goals. Whether you wish to increase your growth, engagement, or leads, we’ve got you covered on all fronts. Simply give us a call today to start your content marketing journey! We promise you’ll be glad that you did!
