Traditional Advertising vs. Online Advertising
Traditional advertising is the long-standing method of using billboards, newspaper or magazine ads, radio spots, and television ads to get your products or services in front of more people. While there is nothing wrong with these methods, today’s modern world demands you to progress with the times. That’s why many businesses use online advertising—like Google search and social media ads—to promote their businesses online.
While traditional advertising may narrow your audience to those who buy the newspaper or listen to the radio, online ads allow you to target the best audience for your business. Whether you’re trying to drum up local business for your garage door company or have a mattress you want to sell nationwide, online ads are a great method for driving traffic to your website so you can convert them to sales.
Top 4 Benefits of Online Advertising
1. Improve Brand Awareness
Brand awareness is critical to creating a successful business, online and in person. If your brand isn’t recognizable—and credible—you’ll have a harder time selling your products and services. Online ads help you improve brand awareness by getting your logo, products, and employee faces in front of potential customers. As your brand becomes more recognizable as being trustworthy and of good quality, customers will buy from you with more and more confidence, helping your business grow.
2. Boost Sales Quickly
If your business is facing a rut and you need a fast sales boost, online ads are a great way to create almost immediate results. If you’re having a slow week on Monday, you can start running an ad on Tuesday to drive customers to your website or social media page, helping you get the phone ringing or the carts to check out. Although SEO, social media management, and email marketing are beneficial for long-term campaigns, regular online ads are effective in keeping your business steady.
3. Put Your Products or Services in Front of More People
Sometimes, the problem is not your product or service but that your target audience simply doesn’t know it exists. This is where online ads come in to put you in front of the right people to drive sales. For example, maybe you have a niche product like organic dog treats or handmade knit blankets. There are countless people that would be interested in your products, you just have to get in front of them. Online ads allow you to target people with these interests through keywords, demographics, age groups, and more. As you run more and more ads, you can also narrow or broaden this target audience, creating the best success for your business.
4. Provide Measurable Performance for Greater Success
When it comes to measuring your success through Google search results or social media posts, it can be difficult to determine what’s working and what’s not. However, it’s easy to gauge the success of online ads because every campaign has tangible results in the form of ad clicks. If your ad receives a lot of clicks and you have more phone calls while the ad runs, you know it was a success for your business. You know that ad is a great resource for driving traffic, and you can reuse it down the road. Or, if the ad doesn’t do well, you can test different methods until you find a mix of keywords, demographics, and run times that work for your target audience.
Two Main Types of Online Ads
Once you’ve decided online ads are the right choice for you, it’s time to talk about the types of online ads available. Although dozens of platforms offer ad opportunities, the main resources most businesses use to promote their products and services are Google ads and social media ads. Google, YouTube, and social media platforms like Facebook and Instagram are accessible and well-known, meaning the customers you need are already on there—you just need to get their attention.
Google Ads
As hands down the most popular search engine, Google is an incredibly valuable platform for running ads and getting in front of potential customers. The most common Google ads we use to promote our clients include:
- Search Ads
- Local Service Ads
- Display Ads
- YouTube Ads
Depending on your products or services, one or more of these ads might work best for your business. For example, home service companies might benefit best from local service ads, while national brands promoting a product will likely see the most success with YouTube ads.
Social Media Ads
Social media is another critical resource for advertising your business, especially Facebook and Instagram. These platforms are widely used and valuable places to brand your business, promote company values, and advertise products and services. Setting up social media ads is also easy, and you can test a variety of keywords and demographics to find the most success for your business.
Need Help Getting Started with Online Ads?
If online ads seem like the right choice to boost the success of your business, let Such n Such Media help you get started. We specialize in online advertising, including Google, YouTube, and social media ads. We’ve helped a variety of businesses promote their local services and national products through individualized strategies and thoughtful execution. If you’d like to learn more, schedule a free consultation with our team!
