Why Garage Door Companies Need Search Engine Optimization
With an estimated 63,000 Google searches every second, it is conclusive to say that someone out there is probably searching for a service you offer. But most people don’t even have efficient marketing strategies for their garage door companies. This creates an opportunity for other local businesses to be more successful if they have a productive marketing strategy.
For example, the number one thing people search after looking for a service is “near me.” People are constantly searching on their phone for a business near them with great reviews. There are different marketing strategies all catered to a specific industry or service type. Some people want to see different results and therefore will need a specialized marketing strategy. Marketing is key to having a successful business in the 20th century. Look at the number of people in America using the internet.
Increase in Technology
As technology increases, we will start to see more and more people using the internet. That means there will be more and more opportunities to present yourself to those people. Thus you shouldn’t wait to begin digital marketing for your garage door company, it’s something that takes time. Search engine optimization cannot always be rushed. Lots of people want instant results when they invest, but don’t realize they are the new kid on the block when implementing SEO strategies and you have to build your reputation with Google.
Depending on the method of marketing most of the time marketing takes time. It’s a good idea to make changes and track the results of those changes. There are many different ranking factors including social media activity. The biggest trend in the garage door marketing world is mobile and how it’s changed how people search. As mentioned above, everyone is used to having their phone’s geolocation open so they can search for products and services “Near Me”.
No longer do we go into Best Buy and pick up a product and check out. We go online to Amazon to see if we can get it cheaper than use Amazon to price match. It’s never been more obvious that homeowners have the power in their hands. You can quote a garage door repair and a customer within seconds can look up the average price for that repair online. Having an effective and transparent strategy will help you with search engines and customers alike.
To rank well against your competitors, you need to have unique content. However, this doesn’t mean that you target extreme keywords and write about topics people aren’t searching for. Recently, natural language search has become increasingly popular. This is due to tools like Siri and Google Now. Instead of typing keywords into a search engine, people are turning to Siri with a question. This translates to long-tail keywords, which you should be implementing on your site. Your website should include content surrounding garage door repair, garage door installation, and commercial garage services if you offer them. It’s important that you hire content creators who research well and know how to write insightful, creative content. You can also target service areas near you, which will rank your website in other locations.
Provide Quality Service
We all know that one person who has a garage door issue they’ve been ignoring for a while. And any garage door guy can tell you leaving these issues untreated will eventually lead to something more costly. Every day people are searching for garage door services near them on their mobile devices, whether it be a spring issue or just a quote that never gets finalized.
It is the responsibility of a garage door company to provide great quality services to its customers. Making sure you can better communicate with a customer to make them feel comfortable with your company is helpful. When doing digital marketing to get the most site authority and relevancy in Google’s eyes you need to be consistent with providing great services for your customers.
The truth is, it’s hard to market something bad. Reputation certainly helps your marketing efforts. You can begin to lose ranking authority amongst your competitors if you don’t maintain a good reputation. Customers want to feel comfortable with the decision to trust you with working on their home. Once you gain customers’ trust, you gain a business relationship, and like any relationship you want both sides to be happy and on the same page. Make sure you are providing the best quality customer service for your garage door company. Being kind and honest with your customers will only help you in the long run.
Who To Choose For Garage Door Marketing?
When deciding what marketing company to invest your time and money into you should begin to take into consideration, you pay for what you get. If you want the best return on investment, you need to make sure you are working with a reliable qualified marketing team. Having both experiences in marketing garage door companies and also owning one. Our founder Ryan Lucia has marketed and owned successful garage door companies from Georgia to California.
This makes us unique in the fact that we understand your business pains and your customers. If you’re looking to get successful results, Such n Such Media knows how to streamline your garage door marketing. With our industry knowledge, we’ll get your business ranking for garage door repair in your area. If you’re interested in beginning garage door marketing, schedule a free consultation!