Having a Google My Business account is crucial in this era. People are constantly searching for services with “Near Me” at the end of the sentence. This helps people detect who is local and aids the user in understanding the company. Also, Google My Business has a good amount of potential to drive your business as it gives direct, concise information about your services. Things like location, hours of operation, and contact info can assist people in deciding whether or not they want to purchase a product or service from you.
Setting up a Google My Business account is free marketing for your business. That’s right, Google will reward your success by putting you in a designated spot in the search results.
This spot is very important to obtain because the higher you are in this spot, the more likely you are to obtain business. Just create an account with Google, provide quality services that earn you great reviews, and watch your business slowly increase. Of course, if there is a lot of competition in your area, there are extra steps you can take to grow your Google My Business. These steps include marketing strategies. which will help you rank higher on Google than your competition.
Reviews are a great way to gain authority on Google My Business page listing. Reviews help users better understand the kind of service they will receive from your business. I always recommend that my clients provide excellent customer service to their customers and request Google reviews from customers after the completion of jobs. If you are able to consistently obtain good reviews, Google will reward you by giving you more visibility than your competition. Google will pay attention to your review count quality and compare it with it your competitors.
First, the easiest way to obtain reviews is to ask customers leave a review after the job is complete. Making sure your customers are happy with their products and service is crucial for getting a five-star reviews. Another way to get good reviews on Google is to offer a discount to your customers for an honest, hopefully positive, review. When you are able to obtain a Google review that is positive about your business, Google will add more authority to your business page. This will help Google better decide who to rank at the top of the business listing.
If you look at the previous image above, you will notice the first page results tend to have either four-star reviews or higher. Anything lower will be listed under these listings and on the next page. That means having a low review count can impact your listing and possibly ruin your chances of obtaining a customer.
Setting up a Google My Business account is easy and free! Just click on this link and you will be taken to a page where you can create your account. Make sure you have all the correct information filled in so Google can verify you.
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