What We Believe
Providing Excellent Marketing Services.
Let’s be honest: as a business owner of a home service business, you take it to the chin a lot. Difficult customers, disgruntled employees, challenges with manufacturers. Your marketing shouldn’t add to the stress. That’s why we hire and cultivate a culture of caring.
We believe what we do for you matters. We’re not just writing a page of content or a post on social media to check a box. We genuinely believe that it will impact your business in a way that makes you more successful.
We think it’s important that you know our story so you understand how we got to where we are and what we believe.
What We Believe
Why We Believe in What We Do.
Ryan Lucia left a successful career in software to start his own home service business. As his business grew, he could no longer manage his marketing and decided to hire an agency. After feeling like what he was paying for wasn’t happening, he questioned what was being done—an activity report of sorts. Nothing could be supplied, so Ryan went on a journey to find an agency that both knew his struggles with home services and could provide an activity report with transparent performance reports. At the time, he found nothing.
He started his own agency with the idea that he would bring on a handful of clients to help offset the expense of two people, and he could use those two people to perform his marketing. However, he created a system where he sold blocks of time for accountability with a commitment to provide reports that showed clients the activity we performed and how long it took us. This method created a fanfare, and word got out.
Our agency has grown at a steady pace since 2019 with no marketing of our own.
What We Believe
Continued Education
We believe in education! We only sell 85% of our time. 10% goes to meetings, and 5% goes to education. Our team is required to stay up to date on changes and further their skills. This keeps us on the cutting edge of what’s happening in the marketplace and keeps our team motivated and knowledgeable about what it takes to continue to increase your results.
You won’t just get an agency that checks off a list of tasks. We will care for you, your family, your business, and your employees, and we will take everything we do for you seriously. We will do it with excellence!
How does Markinuity keep clients informed about their marketing work?
We keep clients informed by providing transparent reports that show the marketing activities performed and the time spent completing them. Our accountability-focused system grew from our founder Ryan Lucia’s experience working with a marketing agency that could not provide clear activity reports. Transparency and collaboration are essential core values that influence Markinuity’s client relationships and marketing strategies.
What makes Markinuity’s approach to client relationships different?
At Markinuity, we approach client relationships as partnerships built on care, accountability, and the belief that our work can make a meaningful impact for businesses. The team does not view content, social media posts, and other marketing activities as tasks that simply need to be checked off a list. Instead, we emphasize taking our work seriously and caring about the client, their business, employees, and family.
How much of Your team’s time is dedicated to client work?
Markinuity dedicates 85% of our team’s available time to client work. The remaining time is divided between meetings and continued education, with 10% allocated to meetings and 5% to education. This structure gives our team dedicated time to serve clients while continuing to develop our knowledge and skills.