Google Business Profile
What is a Google Business Profile?
Since 2019, Markinuity has been helping home service businesses throughout the nation with their Google Buisness Profiles. Our team is equipped to handle daily management, monitoring, and even reinstatements. We’d love to partner with you!
Before you invest in our Google Business Profile (GBP) management services, you should know more about what a GBP is. Essentially, a Google Business Profile is a tool that lets local business owners create an account to show up in search results when users are looking for a particular service or business.
There are numerous features that make up a good GBP, including:
- Your name, address, and phone number for your business
- Hours of operation
- Your website
- High-quality photos
- Your services and products
- Review responses
- Regular updates, posts, or announcements
If you’re a frequent Google user, then you’ve likely come across a GBP without even realizing what it was. From checking reviews for local restaurants to ensuring your favorite store is open late, there are so many ways Google users utilize GBPs on a daily basis.
Having a well-maintained Google Business Profile is crucial for local businesses. Without it, it’s unlikely that your business will generate leads or gain any traffic. However, we understand that regularly maintaining a GBP is a bit of a hassle, especially as a business owner. That’s where your GBP experts at Markinuity come in!
Here’s what a recent client of Markinuity had to say about our Google Business Profile Services: “Working with the team at Markinuity — especially Ashley — has been an excellent experience from start to finish. They’ve been professional, responsive, and genuinely invested in helping our business succeed. Ashley went above and beyond to make the entire process clear and smooth, offering practical advice and guidance every step of the way. It’s rare to find a marketing company that not only knows their craft but also truly cares about the people they work with. Highly recommend Markinuity to any business looking for a knowledgeable, reliable, and values-driven partner.”
Markinuity offers Google Business Profile management as one of our growth solutions for your business. We offer three separate packages at different price points to get the most out of your GBP. As your growth guide in the world of marketing, we’ll help you stand out among the competition in your area!
Why should my business invest in Google Business Profile management?
Investing in Google Business Profile management makes sense because appearing in the local map results increases your chances of attracting nearby customers at the moment they’re ready to take action.
Can I appear in the Google “Local 3-Pack” (map pack)?
Yes, with proper optimization of your Business Profile, strong reviews, relevant content and local links, you can increase your chances of appearing in the map pack, the prime visibility area on local searches.
What factors influence my business’s ranking in Google Maps?
The main factors influencing your business’s ranking are relevance (how well you match the search intent), distance (your proximity to the searcher), and prominence (how well-known your business is, reviews, citations).
How do I optimize my Google Business Profile?
To optimize your profile, we complete your listing with accurate name, address, phone number (NAP), hours, categories, description with local keywords, and keep everything up-to-date.
How important are customer reviews for ranking?
Customer reviews are very important because they boost your prominence and trustworthiness, more positive reviews and timely responses help your listing perform better.
Grow your brand
Why Your Google Business Profile Matters
There are so many benefits you can experience once you have a well-maintained GBP, including:
- Appearing in Local Searches: Your business must show up when customers search for your services. Otherwise, your ideal customers won’t know you exist! Our GBP management services ensure that Google users can easily find your business when searching for target keywords in your area.
- Enhancing Trust & Credibility with Your Audience: Reviews, photos, and accurate business information make a big difference. A user on Google is way more likely to contact a business with many positive reviews and high-quality photos. You’ve probably done the same! Establishing trust with your ideal customers is important to generating leads.
- Driving More Leads: An optimized profile means more calls, website visits, and foot traffic. The higher you are in the local pack (the area on the search engine results page where the GBPs show up), the more likely you are to get more leads. This only happens if your GBP is fully fleshed out and routinely receiving updates.
Google Business Profile
Why is Google Business Profile Management Important?
Did you know that 98% of consumers consult Google reviews before choosing a local business? If your GBP is full of recent reviews, updated photos, and routine posts, your profile will stand out among the rest! However, we understand that managing a Google Business Profile is often at the back of a busy business owner’s mind. Why else add something to your plate when you’re already doing so much?
Luckily, our team at Markinuity is ready to get your Google Business Profile to a point where you wow consumers! We want your profile to be the best first impression anyone can have of a business.
Some benefits of GBP management include:
- More reviews
- New leads and customers
- Higher GBP ranking
- More trust established with your idela customers
- And more!
If you stay on top of your GBP management, you have a higher chance of your profile ranking well in the local pack. This means that you’ll be more visible to users on Google when they search for certain queries.
A well-maintained Google Business Profile is ideal for all businesses, but particularly those in the home service industry. Home service businesses oftentimes have to establish a great deal of trust with their audience before they turn into a lead. With our GBP services, we promise that you’ll appeal to the right customers, leading to more trust and more leads for your busienss!
Does my service area or location matter for Google Maps ranking?
Yes, your service area or physical location matters, because distance is a key ranking factor; we help you define your service areas properly and ensure your listing is aligned with your true location.
How do local citations and directory listings influence my ranking?
Local citations (consistent mentions of your business name, address and phone across trusted directories) support your prominence and credibility in local search, which helps Google trust your listing.
Will optimizing GBP also help my website?
Yes, while Google Maps SEO focuses on your listing, the same principles (consistent info, local keywords, quality content) also benefit your website’s local search performance too.
How often should I update my Business Profile or add posts/photos?
You should update your listing regularly by adding new photos, posting about special offers, keeping your hours current, and responding to reviews. Ongoing activity signals to Google you’re active and relevant.
What are some common mistakes that can hurt Google Maps ranking?
Common mistakes include inconsistent NAP data, incorrect categories, not verifying your listing, ignoring reviews, and relying solely on directory submissions without real optimization.
Lets get started
How We Manage Your Google Business Profile
Our team at Markinuity is comprised of GBP experts who are always up to date on the latest Google updates and trends. While our GBP management services differ depending on the package you purchase, here are some of the ways we help maintain your GBP to drive results:
1Routine Profile Optimization
This simply means ensuring your business information is complete, accurate, and compelling. We will add service areas, products, services, and more to keep your profile up to date.
2Google Posts & Updates
Our team will regularly post Google updates with engaging and relevant content. This helps to keep your profile active and applicable to Google, boosting your rankings in the local pack.
3Review Management
Whenever you receive a review, our GBP experts will respond, encouraging positive reviews and supporting customer feedback. Each review directly impacts the overall review score that users see, so it’s important to respond and encourage feedback.
4Photo & Video Uploads
Anytime you have high-quality video content or picturesque photos to share, we will upload them to your GBP. This creates a sense of authenticity and keeps your profile standing out from the rest.
Ready to Boost Your Local Presence?
Of course, there are numerous other ways our Markinuity team can support and help
grow your Google Business Profile. Take a look at the packages we offer!
| Features | Recommended GBP Pro $795 per location | GBP Lite $495 per location | GBP Monitoring $149 per location |
|---|---|---|---|
| Monthly monitoring | ✓ | ✓ | ✓ |
| Suspension reinstatement | ✓ | ✓ | ✓ |
| Review response | ✓ | ✓ | × |
| Report fake reviews | ✓ | ✓ | × |
| Rank optimization | ✓ | ✓ | × |
| Rank tracker (5 keywords) | ✓ | ✓ | × |
| Complete profile build out | ✓ | ✓ | × |
| Respond to Q&A’s | ✓ | ✓ | × |
| Spam fighting | ✓ | × | × |
| Review boost | ✓ | × | × |
| Picture posting | ✓ | × | × |
| Account manager | ✓ | × | × |
| Support channels | Phone, Text & Email | Email & Text | Email only |
| Buy Now | Buy Now | Buy Now |