Email Marketing
Turn Emails Into Leads with Markinuity’s Email Newsletter Services!
Here at Markinuity, we understand the importance of staying relevant in your customers’ inboxes to generate more and stay at the forefront of their minds. This is exactly why our team is trained to invest in quality email newsletter services.
Email newsletters are an underrated marketing tool that allows your business to share recent news, educate your customers, and offer promotional materials. Since our team at Markinuity is focused on delivering growth and results to your business, we implement those strategies in our email marketing campaigns!
Want to discuss our email marketing offerings? Schedule a call with us!
Email Marketing
Why Invest in Email Marketing?
It’s often said that the best customer is the one who has already hired you. After all, if you’ve given them a great experience, then they trust you and are more likely to partner with you in the future! Since that’s the case, why not communicate with them on a regular basis?
Email marketing gives you this opportunity to stay in touch with customers you’ve developed a relationship with, as well as reach out to potential customers to stay on their minds. This makes them more likely to reach out to you for a particular service!
When you hire us for our professional email marketing services, we make the process easy for you by learning about your business and creating unique content centered around your customers. We then carefully craft the perfect newsletter and send it out to your entire customer base. We even create custom graphics, include upcoming deals or specials, and ensure that your newsletter perfectly aligns with your brand image and marketing goals.
With email marketing, you can get leads, promote your social media, and get more referrals, which only enhances your growth as a small business! Instead of waiting for customers to come back to you, remind them of the great experience your company has already given them!
Email Marketing
Services Included in Our Email Marketing
Before you invest in our email marketing, you might be curious as to what exactly is involved in our services. Well, we believe in complete transparency at Markinuity, so here’s exactly what you’re signing up for:
Personalized, Professional Email Newsletter Templates:
Based on your business’s logo and color scheme, we will customize an email newsletter that complements the design of your website. This is important for your company’s branding in the minds of your customers. Having a solid brand makes it easier for your customers to pick you out in the crowds of other local businesses!
Once we complete the design of your template, we optimize it for both desktop and mobile viewing. This ensures that your email campaign is inviting and accessible on smartphones, tablets, and full desktops!
A/B Title Testing:
Before we send the completed email to your entire customer base, we perform A/B testing. This means sending different versions of your email to some of your customers, changing only some minor things to better understand the impact of certain aspects of your newsletter.
A/B testing allows us to get feedback on the titles, images, and content that are most engaging to your customers’ interests. With these results, we send out the best version of your email campaign and gather the most interest in your business!
Marketing Audit:
Following the launch of your email newsletter, we perform a marketing audit. This shows data on the open rate of your email and the number of clicks. We then submit this data to you for review.
Seeing the success or shortcomings of the campaign, our email marketers adjust the method over time. This allows us to shape a consistent email campaign that captures customer interest and keeps your company’s services in mind!
Unique Content Creation:
We approach each email newsletter we create with the same thing in mind: How can this help your business grow? We select topics that will provide your business with the best results. These can discuss promotions, events, new products, business developments, awards, and more.
A short consultation with one of our email marketers will decide which themes to highlight each month. We then write unique, engaging content that grabs attention and makes your brand memorable. Lastly, we integrate that content into your personalized template, ensuring that your email newsletter is as personalized and perfect as it can be!
Email Marketing
Benefits of Monthly Email Marketing Newsletters
Email marketing is an important part of increasing the visibility and relevance of your business. In particular, monthly marketing emails can attract new leads, include vital calls to action, and provide your business with regular advertising. This maintains your relevance to a customer base you’ve already earned, ensuring they will return to you if services are needed again!
In light of a recent Google update, Google actually scans your email inbox for brands and takes those brands into consideration when delivering results on the search engine results page. Meaning that, if your garage door company is sending out monthly newsletters to clients or potential customers in your area, and someone who regularly receives your emails searches “garage door company near me” on Google, your company is way more likely to show up on their results page.
This means that email marketing is now a crucial part of local SEO and shouldn’t be ignored by businesses wanting to grow! Having routine email newsletters sent out solidifies your brand and keeps you relevant to your customers.
Beyond customer newsletters, you can also select an email marketing package that includes an employee newsletter. This allows you to communicate with your workers, managers, and office personnel on a monthly or quarterly basis. Keep everyone updated on company developments, anniversaries, and announcements. We can even include surveys and employee or product of the month posts. This helps ensure that your employees feel engaged with the company and recognized for their role!
Email Marketing
Partner with Markinuity for Your Email Marketing Needs!
While Markinuity is based here in Atlanta, GA, we serve home service businesses all throughout the country with expert marketing solutions. Since we opened our doors in 2019, we have watched so many of our Heroes (as we call our clients) grow and transform. Partly due to our email marketing services!
Here at Markinuity, we take care of the entire email marketing process. From consultation to design to email management, we have the tools to ensure your campaigns are a success each and every time!
Schedule an appointment with our team today to discuss how email marketing can positively impact your business!
What topics do your email newsletters cover?
We can include all kinds of varying content, such as promotions, special offers, employee of the month recognition, events, new products, and more. The main goal of email newsletters is to stay relevant with customers, so we share whatever content keeps your business fresh and interesting.
What is A/B title testing?
A/B title testing is a way of using control groups to determine the best version of an email marketing campaign. For email newsletters, we’ll send out different variations of the newsletter to groups A and B, to see which one does better. Based on this information, we’ll edit the newsletter and send it out to the entire customer base. This ensures that each monthly newsletter has the best customer return.
Do you perform marketing audits?
You bet! After your newsletter is launched, we’ll perform a marketing audit. We can see how many people open the newsletters and the number of clicks they get. This allows us to measure the success of the email campaign, testing different times to send out the newsletter, and what kind of content gets the best engagement.