There is one thing that seems to be lacking from the garage door image when it comes to social media marketing: creativity. Consumers don’t want cut and dry, corporate-style content; they want innovative, different, and authentic branding that catches their attention. As important as having a social media presence is, it means nothing if it …
Is Your Social Media Marketing Engaging To Potential Customers? Read More »
When it comes to marketing your garage door business, you have to have your thumb on the pulse. You need to know what is going on with your city, state, the manufacturers you buy from, and even your competition. That’s why we like to use a tool that emails us every time something hits the …
Twitter can be tricky. As an owner of a garage door company, I’ve invested time and resources into using Twitter as part of my marketing strategy. When I tell people this, I commonly get asked if I’ve ever sold anything on Twitter. The answer is yes, but perhaps not enough to make it worth the …
Should Garage Door Companies Use Twitter For Marketing? Read More »
NextDoor is a social media app for neighborhoods. The company, founded in 2008, launched its product in the US in Oct 2011. Homeowners request access, and NextDoor verifies the homeowner’s address by sending a postcard with a unique code on it for access to the app. You can even invite your neighbors by sending them …
Are You Utilizing Nextdoor For Your Garage Door Company? Read More »
As a garage door dealer, keeping up with your social media can feel like a daunting task. Selling doors, answering phones, ordering parts! It never ends! Then you’re told if you don’t do marketing, you’ll lose market share. So you dive in and start researching how to advertise your garage door company. You come across …
It’s 1998: Google has launched as a competitor to Yahoo and other search engines. Shortly after, October 2000, they found an opportunity to generate revenue by running ads on their search results. These ads were cheap and highly effective in all industries, but especially in-home services like garage door companies. Fast forward to 2019: Times …
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July 9, 2019
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