10 Best SEO Tools We Use
The key to being successful in SEO is having the right tools. Using SEO tools will help you monitor not only a client’s growth but also see what their competitors are doing. Using the right tools can help marketing companies pinpoint places that need improvement, and track the progress of any new things that have been integrated. In no specific order, here are the top 10 best SEO tools we use to keep our clients ahead of the game.
Ahrefs
Ahrefs is a keyword tool that can crawl even the largest of websites. Ahrefs maps out keyword ranking and monitors any change in positions. You can find keyword search volume, SERP overview, related keywords, and the difficulty level all within seconds on Ahrefs. Another great feature Ahrefs offers is backlink analysis. The number of backlinks and referring domains is easily trackable with Ahrefs, as well as a website’s domain rating. Ahrefs is an overall great tool to use for not only client websites but tracking competitors as well.
MobileMoxie
MobileMoxie offers live SERP testing, which allows you to get the SERP results for any location or device. With this testing, it is like putting a device in that specific location and seeing actual results. You simply choose the keyword, location, and the mobile and desktop devices you want and MobileMoxie shows you the results. You can also use MobileMoxie to test Google App results and 50+ mobile phones results.
Google Search Console
Google Search Console gives you a glance at the performance of a webpage and finds any potential threats to the SEO score. You can also use Google Search Console to ensure a website is being indexed by Google. Google Search Console can even help find spammy links that could cause a negative effect on rankings.
https://search.google.com/search-console/about
Google PageSpeed Insights
With Google recently making page speed and user experience the main factor in rankings, Google PageSpeed Insights is the perfect tool to help stay on top of a website’s page speed. Google PageSpeed Insights gives quick, detailed reports and an accurate page speed score. Being on top of a page’s loading time and performance can be the difference between a high bounce rate and a low one, which is why Google PageSpeed Insights is such an important tool.
https://developers.google.com/speed/pagespeed/insights/
Google Analytics
Google Analytics is an extremely powerful tool because it tracks all of the traffic coming from a website. This free tool gives you a detailed analysis of things such as new users, sessions, and bounce rates. Google Analytics is a key tool when it comes to seeing how a website is performing overall.
https://analytics.google.com/analytics/web/
Google Mobile-Friendly Test
Using Google Mobile-Friendly Test is the best way to determine how a website does on mobile devices. One of the great things about the Google Mobile-Friendly Test is, it tells you where there were problems, and suggests how to fix them.
https://search.google.com/test/mobile-friendly
Answer The Public
Answer The Public is a tool used to find all the related questions to an industry or keyword. You simply put in the keyword, and Answer The Public creates a list of questions people are searching for. This is a great tool to use when doing keyword research and finding FAQ questions.
BrightLocal
BrightLocal is an excellent tool to have when doing SEO. BrightLocal offers local marketing, reputation management, and citation-building tools. This is a one-stop-shop to track Google My Business profiles, citations, traffic, and reviews.
GS Location Changer Extension
The GS Location Changer is a Google Chrome extension that allows you to change your location while searching on Google. You can get localized SERP for any location you choose. This is a great tool to use when doing competitor research, or if you just want to see how a website is ranking.
Incognito
The Incognito screen is probably one of the least used tools, but it is extremely helpful. Using an Incognito screen could help you get the relevant and accurate information you may not have been able to get due to recent history. Simply click on the three vertical dots in the right-hand corner of your Chrome browser and select “New Incognito Window.”
